CelebrityBrands We’re Thankful For in 2024

Aria Lane4 weeks ago104 min


The products featured in this article are from brands available in NBCUniversal Checkout. E! makes a commission on purchases.

As Thanksgiving gets closer, we’re leaning into the habit of practicing gratitude for anything that makes our lives better (even in small ways).

Of course, we’re grateful for family, friends, our pets, and our jobs—but we’re also thankful for the brands that make the things we love and use every day.

As commerce writers and editors, we see tons of products come through our doors, but some stand out from the rest.

These small businesses we’re highlighting are some of the best we’ve come across all year. Not only do they make amazing products, but they’re also AAPI, Black, and women-owned, which makes supporting them feel even better.

They’ve got gift-worthy items for everyone in your life—your best friend, your mom, your boyfriend, or, honestly, yourself.

There’s a home decor brand that’ll add sparkle to your bar cart with stunning glassware, a candle company with delicious scents you won’t find anywhere else, a jewelry line that makes everything from everyday pieces to bold statement styles, and a bedding brand that’ll make your bed feel like a luxury hotel stay.

Whether you’re shopping for someone else or just treating yourself, we think you’ll be just as thankful for these brands as we are.



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